NOW BOOKING SUMMER '26 — LIMITED SPOTS·Based in Aotearoa, NZ

Websites that book more gigs.

Built by a musician who knows what actually gets you booked

Book More GigsSee the work
1-2 wks
Live and booking
100%
Built by a gigging musician
NZ · AU
Where my clients are
Selected work

Sites that are already gigging.

Click any project to see the full case — design direction, what it does, and what it achieves for the band.

Copper Skies — website screenshot
View case →

Copper Skies

Wedding duo · Bay of Plenty
copperskies.co.nz
Midnight Fizz — website screenshot
View case →

Midnight Fizz

4-piece party band · Tauranga
midnightfizz.com
Joe Mac — website screenshot
View case →

Joe Mac

Solo performer · Multi-instrumentalist
joemac.co.nz
Coming soon
View case →
Coming soon

Turtle Funk

Funk & soul
Coming soon
Your site here
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Open slot

Your band here

Next build slot · reserved for you
Get in touch
What's on offer

Two ways in.

Own it outright, or let me run it for you. Same quality build either way — pick whichever fits how you like to work.

$600 · one-time build

The One-Off

$600NZD · one-time

I build you a full, professional site — then I teach you how to manage and edit it. 30-minute walkthrough and a cheat sheet. After that, zero ongoing costs except your domain (~$20/yr).

  • +Full custom site
  • +Built and launched in 2–3 weeks
  • +30-min training walkthrough
  • +Written cheat sheet
  • +You own everything
  • +No monthly fees — ever
Most popular
$29.99 / month · built + managed

The Backline

$29.99NZD · per month

I build the site and I keep it running. Send me new shows, photos, or tweaks whenever — I handle it. Hosting, updates, bug fixes, and ongoing support all included.

  • +Full custom site
  • +Hosting included
  • +Unlimited content updates
  • +Ongoing design tweaks
  • +Priority support
  • +Cancel any time
How it works

Four steps. Clear & simple.

No agency runaround. You talk to the person building the site. Start to finish in 1-2 weeks.

Step 1

We jump on a 20-min call. You tell me about the band, what's working, what's losing you bookings. No commitment — I'll tell you straight if a site will actually help.

Step 2

I send a short brief. You send photos, music links, show dates, the vibe. I sketch a design direction and show you a live preview.

Step 3

We iterate on the preview — copy, layout, photos. Two rounds of feedback. No surprises, no hidden revisions.

Step 4

Site goes live on your domain. I set up analytics, submit to Google, and stay on call for 30 days to tweak anything.

What bands say

Client reviews.

“
Looked like a million bucks on day one. Venues started taking us more seriously the moment we sent the link.
Samantha Campbell
Midnight Fizz
“
Honest, fast, and actually gets what a band needs. I don't have to think about my site — it just works.
Joe Mac
Joe Mac · Dumpweed
Who's behind this

Built by a working musician.

Backline Sites was built by a working musician, not a web agency.

After years of playing gigs around New Zealand, I kept seeing the same thing: great acts missing out on bookings because their websites didn't show how good they actually are.

So I started building better ones.

Simple, clean, and designed to turn visitors into enquiries — no fluff, no overcomplicated nonsense. Just websites that actually help you get more gigs.

Built for musicians, by someone in the industry.

Sam Fisher — Backline Sites
The details

Common questions.

Still got questions? Send me a message — I reply within a day.

There are two ways to work together:

• $600 one-time — I build your site and teach you to manage it yourself. After launch: no ongoing fees.

• $29.99/month — I build your site and keep running it for you: hosting, updates, and edits when you need them.

Most sites go live within 1-2 weeks from kickoff. Rush jobs for upcoming releases or tours — ask.

It depends which package you choose - if you choose the $600 one-time package — your domain, your hosting, your content, full ownership is yours. If you go with the $29.99/month subscription, I own and manage the site on your behalf, but you can request a handoff anytime.

For the $600 one-time package: yes, free updates and support for the first 30 days after launch. After that, you can manage it yourself or reach out for help. For the $29.99/month plan: all updates are included — new shows, photos, copy changes, whatever you need.

Happy to — most of my clients are in NZ but the work is fully remote. Timezones sorted over email.

I can rebuild on the same domain with zero downtime, or just fix what's broken. Send the link and I'll give you an honest take.

Let's talk

Tell me about your band.

A quick brief is all I need. I'll reply within a day.